Performance RevOps
Do you really trust your CRM data?
Performance RevOps makes your CRM data actionable, enabling a truly data-driven strategy for your company.
Hello! I’m Dan Guenet
Since the start of my career, I've been deeply involved in go-to-market (GTM) operations using HubSpot and Salesforce. Over time, I've realized the significant contrast between companies that trust their CRM data and those that don't. Trusting your CRM data for GTM decisions is like using a GPS in a new city instead of wandering without a map—it's transformative in its clarity and direction.
The Performance Advantage
Trusting your CRM data isn't just about accuracy—it's a powerful leverage multiplier that amplifies the effectiveness of your entire go-to-market organization. When your data is reliable, every decision, strategy, and action taken by your teams is more impactful, driving alignment and accelerating growth across the board.
Before
Lack of alignment through clear goals
Ineffective dataless meetings
Inconsistent success measurement month over month
Disconnect between actions and outcomes
After
Clear KPIs to drive alignment
Data-driven meetings with strategic decisions
Consistent metrics to measure progress
Clear feedback on all your actions
"Dan Guenet has an exceptional ability to listen intently, digest complex problems, and then, with minimal direction, build precisely what is needed. His capacity to grasp the nuances of any challenge and develop effective solutions is unparalleled. Dan's expertise in understanding data goes beyond merely compiling it; he has an innate skill in interpreting the story behind the numbers and leveraging that insight to drive impactful decisions."
Kaleb Jessee
VP of Sales
The Process
Traditional Approach
Most try to solve the problem by streamlining processes and building automations to improve data quality. However, in my experience, this approach falls short. Until the entire CRM is thoroughly cleaned up, there will always be lingering doubts about the integrity of the data.
Persistent lack of trust in the CRM until the project is fully completed
Delayed realization of value
High risk of project cancellation before establishing trust in the CRM
Our Approach
We reverse the traditional approach, starting with the data and working backward. Our approach significantly reduces the risk of project failure while accelerating time to value.
Collaboratively select top KPIs for each department
Develop processes and automations centered on those KPIs
Document and refine new workflows
Secure approval, conduct training, and initiate rollout
Incorporate KPIs into meetings and goal-setting
Repeat the process for continuous improvement
This approach ensures buy-in by focusing on the most crucial KPIs, making them clean and actionable from the outset. The entire team will have confidence in the accuracy and usability of these KPIs.
Right away, you can start functioning as a data-driven organization. As we move forward, the leadership team will develop a robust catalog of KPIs to guide strategic decision-making. And as an added benefit, the customer journey will be streamlined through newly documented processes and automations.
“Dan is an expert at coming into a company and identifying what is the most important work to be done and executing well against it.”
Dreya Armstrong
VP of Marketing
Frequently Asked Questions
How do your engagements usually work?
I typically work on a monthly retainer, which allows us to maintain steady, visible progress while addressing your evolving needs. This approach ensures you receive consistent support and guidance throughout our engagement, helping to drive sustainable growth.
How quickly can we start seeing results?
Achieving quick time to value is a top priority for me. I strategically reduce the scope of phase 1 in our engagement to deliver tangible results within the first month or two. This approach helps build momentum and ensures that you start seeing benefits early in our partnership.
Who needs to be involved?
A major project like this requires full buy-in from top to bottom, so time with the go-to-market leadership team is essential. While I prioritize efficiency in meetings to maximize value and minimize disruptions, this collaboration with the leadership team is crucial to achieving the results we aim for.
Will you work on an hourly or project basis?
Depending on my availability, I may take on smaller, non-retainer projects with a more limited scope.
How do we get started?
Getting started is simple! Reach out through the contact form, and we’ll schedule a free initial call to discuss your goals and how I can help.
"Dan has a knack for picking up systems and processes quickly. He steps in, finds opportunities, and makes measurable impact almost immediately."
Eryn Lueders
Head of Marketing
Let's Connect
And create a world where your CRM data work for you. Either fill out the form or grab time directly on my calendar.
© Performance RevOps LLC. All rights reserved.
Thank you
I will be in touch shortly to set up a call.
Testimonials
"Dan Guenet has an exceptional ability to listen intently, digest complex problems, and then, with minimal direction, build precisely what is needed. His capacity to grasp the nuances of any challenge and develop effective solutions is unparalleled. Dan's expertise in understanding data goes beyond merely compiling it; he has an innate skill in interpreting the story behind the numbers and leveraging that insight to drive impactful decisions.In our time working together, Dan has been instrumental in identifying opportunities for growth, improvement, and critical focus areas for the business. His meticulous attention to data and detail has consistently revealed insights that others might miss. Dan doesn't just analyze data; he translates it into actionable strategies that propel the organization forward.Dan's strengths extend to tech stack implementation and adoption, where he ensures that the chosen technologies align perfectly with the company's goals and processes. His comprehensive approach to revenue operations has streamlined our systems, enhanced efficiency, and maximized our overall performance.One of Dan's standout qualities is his ability to deliver results with minimal guidance. He possesses a unique blend of independent problem-solving skills and a collaborative spirit, making him an invaluable asset to any team. Dan's visionary approach enables him to see from all angles, ensuring that no stone is left unturned in the pursuit of excellence.If you're looking for someone who can cut through the noise, deliver actionable insights, and drive significant improvements, Dan Guenet is the go-to expert. His rare combination of analytical prowess, strategic vision, and executional excellence sets him apart as a leader in revenue operations consulting. I highly recommend Dan for any organization seeking to revolutionize their operations and achieve remarkable growth."Kaleb Jessee
VP of Sales
"Dan has a unique ability to dissect complex systems and architect solutions that align perfectly with business needs. Even when provided minimal guidance, he executes projects with an end-to-end vision and breaks down his approach to ensure nothing is overlooked."Dimas Martadarma
Director of Revenue Operations
"Dan was an invaluable asset to our Revenue Operations team at Forma AI. His expertise in optimizing our CRM (Salesforce) and Marketing platform (HubSpot) has significantly enhanced our operational efficiency. Dan tackled numerous reporting and analytical challenges with precision and insight, ensuring that our data-driven strategies are both accurate and actionable. His proactive approach and dedication have made a substantial impact on our overall performance. We are incredibly grateful for Dan's contributions and highly recommend him to any organization seeking top-tier support in revenue operations."Jeff Robinson
BDR Leader
“Dan is an expert at coming into a company and identifying what is the most important work to be done and executing well against it.”Dreya Armstrong
VP of Marketing
"Dan has a knack for picking up systems and processes quickly. He steps in, finds opportunities, and makes measurable impact almost immediately."Eryn Lueders
Head of Marketing